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The Young Project
The south of Amsterdam is famous for its business attitude. Most people (consisting of middle-aged men and women) come to the Zuidas (as this district is called) to work and go home at the end of the week, leaving the Zuidas empty for the weekend.
This campaign was made to attract young creatives by letting them expose their works in the office buildings of the Zuidas, at night, when the work hours come to an end.
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